In terms of optimizations that affect load time, you might consider reducing the file size of your images. Or make sure you don't use inline CSS, but all CSS is in a separate file. Another option is to try to limit the number of plugins (features). The link between Google Analytics and Google Ads As pointed out in the blog, you want to have as much as possible all the necessary data in one system. You may already be running a Google Ads campaign (or be running it by an agency).
If goals are set in Google Analytics, once achieved, you can see these conversions in Google Ads. But you also want to see (without having to log into Google Ads yourself) if the conversion is coming from Google Ads. which line. You can easily create a link between the two systems so that you can job function email list instantly view the results of your campaign in Analytics. Attribution Is one channel far behind other channels in terms of conversions? That doesn't mean it's not a valuable conversion channel. By default, Google Analytics is set up to assign conversions to channels as soon as the website is served with the last click, the so-called last-click model.
That way, channels like Facebook or display ads are seen as too quick to fail. Different attribution models You can choose to adjust attribution models in Analytics. Which one it is depends on what is important to you. The models you can choose from are, for example, first click (as opposed to the standard last click principle), linear (value is distributed across all channels the customer has been exposed to), or time interval (the closer the conversions are, the more important the channel). Notice! But before you decide to change your model, please review the Assisted Conversions report. This gives you a direct view of how well your channel supports conversions. Then channels like Facebook suddenly became very interesting because it brought in relevant visitors who then converted through search engines.