The product is born to stop working Italy has just fined Apple 10 million and Samsung 5 million for this practice Tags obsolescence scheduled Manzana samsung read later favorites 0 ads Royal Communication Marketing and Communication Agency. 15 years innovating for brands The usa phone list Competition and Market Guarantor Authority (AGCM), the Italian equivalent to the CNMTC, has just imposed a fine on two usa phone list giants that has had an echo far beyond its own market. The AGCM has fined both Apple and Samsung for what could be considered planned obsolescence. Apple has been fined 10 million euros and Samsung five, for making its users have to install updates on some of their phones that, according to the agency's researchers, "significantly reduced performance" and caused malfunctions. functioning.

The facilities would also not allow a return to the "original functionality" of the affected phones, as the conclusions point out, which reduced the room for maneuver of the users of these devices. The affected phones are the iPhone 6 and the Galaxy Note 4. Italy is not the usa phone list country to make a decision that penalizes the usa phone list tech companies for their planned obsolescence practices. France already usa phone list a few years ago that it was going to penalize this type of practice. Technologists in the lead However, despite these situations and despite the fact that there is a general climate against them, the big manufacturers continue to make their products have a limited useful life and make, with their updates and innovations, that the devices of previous generations are dead for its users, who if they want to be up to date have to go through the checkout again. In fact, in the case of Apple, planned obsolescence recently became a source of crisis in terms of image.

Those in Cupertino had to admit that updates to the operating system on their iPhones made older models run slower . Apple pointed out that it was doing it so that its smartphones would continue to work without crashes, but from the point of view of consumers, the issue was not seen that way. It seemed that Apple was simply making its usa phone list work worse in order to push its users to buy new models. Apple had to give more information about what was happening, help its consumers to visualize how it was going to affect them in terms of battery life and then face a usa phone list from French consumers. Psychological planned obsolescence But even so, technology companies remain big producers of planned obsolescence. After all, the pace of their launches and the fanfare that accompanies each new product not only keeps the market buzzing with new arrivals, but also creates a feeling among consumers that something better is waiting.