For example, “stores like urban outfitters,” “stores like victoria’s secret but cheaper,” and “brands like patagonia."51249 Inline 03 Think with Google industry list Source: Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018. Share Some brands might be uncomfortable with the notion of shoppers using search to research alternatives. But in reality, this presents an opportunity for you to industry list stand out. It’s more important than ever for brands to help people in the moment they’re making these decisions. Consider these approaches.
Think about the aspirations people associate with your product category and make your best features stand out (particularly if you’re industry list concerned about competing on price). Enable product comparisons in a way that benefits your brand. Optimize your content so that you show up when people search for “brands like” or “stores like” so that you can become part of their consideration set. Growing industry list data access and smartphone usage in India means there is an unprecedented industry list number of people coming online who are searching for cars, among other things.
Research that was traditionally done in person is now taking place primarily on smartphones, effectively flipping industry list the traditional route to car buying on its head. The Auto Gearshift Study 2017 by Google-Kantar TNS surveyed consumers who were interested in buying a car in India and found that 89% of all car purchases in India were digitally influenced—up 14% from last year. The study was conducted globally across 27 markets and had nearly 14K respondents. Here industry list are four key insights from the study: 1) 96% of car buyers use Search during the purchase journey.